Last updated: October 19, 2025

This Privacy Policy explains how Preventive Health Group Limited DBA Dendro Health (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from www.dendrohealth.com (the “Site”) or otherwise interact with our services (collectively, the “Services”). Please read carefully to understand our practices regarding your personal data.

1. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. Any updates will be posted on this page with a revised “Last updated” date. Continued use of our Site after updates constitutes acceptance of the new terms.

2. Information We Collect

We collect personal information in the following ways:

A. Information You Provide: contact and account details (name, email, phone, address, password); order and payment information (billing, shipping, confirmation data); customer support messages or other communications.

B. Information Collected Automatically: We collect certain data automatically when you use the Site, including IP address, browser type, device identifiers, and browsing behavior. This may involve the use of cookies, pixels, and similar tracking technologies.

C. Information from Third Parties: We may receive limited personal data from service providers such as Shopify (e-commerce platform), payment processors, fulfillment partners, and analytics or advertising providers, to process orders and improve our Services.

3. How We Use Your Information

We use your personal information to: process and fulfill orders, payments, and shipping; communicate with you regarding your purchases, account, or inquiries; improve our Site, Services, and customer experience; send marketing or promotional materials (you can unsubscribe anytime); prevent fraud, maintain security, and comply with legal obligations. In addition, for EEA and UK residents, our lawful bases for processing include performance of a contract, legitimate interests, legal compliance, and consent (where required).

4. Cookies and Tracking Technologies

We use cookies and similar tools to operate and improve our Site, analyze usage, and personalize experiences. You may adjust your browser settings to block or delete cookies, but some parts of the Site may not function properly as a result. Learn more about Shopify’s cookie usage at shopify.com/legal/cookies.

5. How We Share Your Information

We may share personal information only as necessary to operate our business: service providers (e.g., Shopify, payment gateways, shipping and fulfillment partners); marketing partners to deliver relevant ads or promotions (with your consent, where required); affiliates and professional advisors for legitimate business purposes; legal and regulatory authorities, where disclosure is required by law; business transactions, such as mergers, acquisitions, or restructurings. We do not sell or share personal data for profit, and we never disclose sensitive personal information without consent.

6. Data Retention and Security

We retain personal information only as long as necessary to fulfill the purposes described in this Policy — including order fulfillment, legal compliance, and fraud prevention. While we employ appropriate technical and organizational safeguards, no online system is fully secure. Please use secure methods when communicating sensitive information with us.

7. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal data, including: access and portability – to receive or transfer a copy of your data; correction and deletion – to rectify or erase your personal information; restriction or objection – to limit or oppose certain data uses; opt-out – of marketing or targeted advertising; withdrawal of consent – where processing is based on consent. To exercise your rights, please contact us. We may need to verify your identity before processing your request.

8. International Transfers

Your data may be stored and processed outside your country, including in the UK, EU, and U.S. Where legally required, we rely on Standard Contractual Clauses or other recognized safeguards to ensure adequate data protection.

9. Children’s Privacy

Our Services are not directed to individuals under 16. We do not knowingly collect or sell personal data of minors. Parents or guardians may contact us to request deletion of a child’s data.

10. Complaints and Contact

If you have concerns about our handling of your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.